James began his career in the film and television business at the BBC in London. He subsequently spent the following 20 years working in production on many prestigious films and television dramas/shows. James went on to produce films and TV series in the UK including feature films Darkness Falls, and heist caper Circus for Sony Pictures. James then moved to Los Angeles where he worked on projects for multiple studios and created a reality TV series for VH1. James sources films and TV projects for potential investment and is responsible for assessing each production’s potential from both US box office and international box office perspective. James is also a partner in the company’s recently formed production arm Cutting Edge Originals, a production entity set up to develop and produce music driven films.